Indian indie music has been venturing into the crypto, blockchain and non-fungible token (NFT) space for quite some time now with open arms. The folk-rockers of Bengaluru Swarathma, who have been there for 20 years now, have never been one to shy away from the new and experimental. Last week they jumped on the NFT wagon by announcing two collections via a digital platform Fantico.
Bassist Jishnu Dasgupta said in a statement, “We wanted to give the die-hard fan of the band something no one else has – and something not available anywhere else.” Among the NFTs up for grabs (and currently inviting bids of up to $700 or 0.280 ETH) is their ‘Sleep with the Swathma experience‘, created with their latest single ‘Dus Minute Aur’ in mind.
Going beyond the standard offering of a simple artwork or animated snippet, the NFT experience includes a live virtual performance of “Dus Minute Aur”, a merchandise box with a cushion for eyes, a poster and a sticker. There is also a ringtone ready audio file extracted from the song. “To make it even more enjoyable, the NFT comes with a backstage ticket to meet the band at their next performance in the owner’s city,” reads a description with the collection.
A second collection includes individual NFTs sold as part of the ‘Swathma Essentials Collection.’ This includes a demo recording from their 2017 satirical single “Beta Sweater Pehno” and a accelerated video offering insight into the creation of the artwork for their 2020 single “Mushkil Mein Jeena” by Aasma Noor. On an artistic level, the group also created an NFT with a animated illustration of “Beta Sweater Pehno” by illustrator Akshaya Krishnan. Finally, there’s an NFT for the story behind the song “Pyaasi,” from their 2008 self-titled debut album. Narrated by frontman Vasu Dixit over footage from the music video, the NFT details the “process that saw a song written about river conflict to be viewed as a story of the haves and have-nots”.
With the auction ending on February 11, bidding for collectibles currently starts at $399 (0.160 ETH) for the “Beta Sweater Pehno” demo, $150 (0.060 ETH) for this song’s artwork, 499 $ (0.202 ETH) for both, the “Mushkil Mein Jeena” and the accelerated video of the “Pyaasi” illustration.